The Complicated Consumer: Positive Ads Aren’t Always The Most Effective

Ads that feature positive emotions, like happiness, are not always the best way to reach consumers, according to a new study in the Journal of Consumer Research. Authors Loraine Lau-Gesk (University of California, Irvine) and Joan Meyers-Levy (University of Minnesota, Minneapolis) investigated consumer attitudes toward emotional ads. They discovered that people’s responses are affected by factors such as the amount of mental energy or attention they are able to devote to the ads as well as the physical layout of the advertising. When consumers are interested in an ad, they are better able to devote mental resources to thinking about it, the authors explain. Any medical information published on this website is not intended as a substitute for informed medical advice and you should not take any action before consulting with a health care professional. For any corrections of factual information, or to contact the editors please use our feedback form .

Related posts:

1. Cheap Drug - Bevacizumab (Avastin) For Bowel Cancer - Effective For Sight Loss In Elderly People Ranibizumab was not included in this study (it was not...
2. States Act On Hospital Readmissions, Brace For Insurance Rate Hikes And Advance Health Legislation The bill is meant to prevent state insurance exchanges, created...

Related posts brought to you by Yet Another Related Posts Plugin.

Comments

• Blogroll

  • Home
  • Pain Management Clinics
  • Tampa General Hospital
  • University Community Hospital

• Categories

  • Affordable Pain Management Pinellas
  • Pain Management Pinellas
  • Tampa Pain Management Clinics
  • Tampa Pain Management Doctors

• Meta

  • Register
  • Log in
  • Entries RSS
  • Comments RSS
  • WordPress.org

• Recent Posts

  • Rheumatoid Arthritis Severity Reduced By Alcohol
  • The Endocrine Society Appoints Patricia S. Green Director Of The Hormone Foundation
  • Videos Discuss N.Y. Reproductive Health Bill, HIV Research
  • Surgeons Train On The First FDA-Approved Total Artificial Heart For Transplant Patients
  • WHO Updates Recommendations To Reduce Mother-To-Child HIV Infection

• Pinellas Pain Management Doctors Pain Management doctors Pinellas doctors Pain Management Doctors Tampa Sunday education Pain Management Doctors Tampa Knowledge of Pain Management Pain patients expectations Tampa Pain Management Clinics Pain Management Arthritis Doctors Pinellas/Tampa yoga Sciatica Pain chronic pain Affordable Pain Management Pain Management Pinellas acupuncture pain management Tampa Pain Management Doctors herbs tampa bay area